Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manhattan Institute for Policy Research, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been studying the Frankfurt School’s impact on our academic institutions and governments since the 1970’s . I had given up on attempting to alert the elected officials of the “ impending fruits” of the Frankfurt Schoolers and their ilk. Although I believe it may be “to little, too late” , Chris Rufo has shown the energy and knowledge necessary to do incredible damage to their efforts.
There are only a handful of smart, well researched and brave publications out there and this is one. And if you don’t like the article you’re reading, there’s always the cartoons.
Don’t be fooled that it’s all about New York! In actuality it’s about the way many Cities today are ignoring their problems and with insightful writing by the staff at City Journal they point out the problems and way things could change if we had good policies and caring elected officials that want more than just being elected.
City Journal is the nation's premier urban-policy magazine, "the Bible of the new urbanism," as London's Daily Telegraph puts it. The magazine offers...
| Name | Price | Type |
|---|---|---|
| Autumn 2011 | $1.99 | One-time |
| Summer 2011 | $1.99 | One-time |
| Winter 2013 | $2.99 | One-time |
| Spring 2012 | $2.99 | One-time |
| Summer 2012 | $2.99 | One-time |
| Winter 2012 | $2.99 | One-time |
| Autumn 2012 | $2.99 | One-time |
| Autumn 2015 | $3.99 | One-time |
| Autumn 2016 | $3.99 | One-time |
| City Journal (Annual) | $9.99 | Yearly |