MyMerrill

Merrill Lynch, Pierce, Fenner, and Smith Inc. · iOS

MyMerrill

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MyMerrill screenshot 1MyMerrill screenshot 2MyMerrill screenshot 3MyMerrill screenshot 4MyMerrill screenshot 5MyMerrill screenshot 6MyMerrill screenshot 7MyMerrill screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MyMerrill Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.03

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
30.0K
Rating
4.7 ★(128,728)

Rating Distribution

4.7
★★★★★
128,728 reviews
5
2%
4
1%
3
2%
2
8%
1
86%

Top Countries

🇺🇸 US🇨🇦 CA🇲🇽 MX
Reviews (3)▼
★☆☆☆☆Most dissatisfied User3/10/2026
Signature Process

The process for collecting a “signature” on the mobile app is stupid and awkward. First of all, the block within which the signature is to be written is too small for even the smallest finger. I doubt an infant could fit its tiny finger in that tiny block. I think the process is fraught with the possibility of fraud, because the signatures that are supposedly being collected in no way match people’s real signatures, therefore, how can one establish that a signature is genuine authentic? I’m sure that Merrill has an army of lawyers, advising it on all sorts of ways to manage risk and prevent lawsuits or at least position Merrill in a position to win them. But those “brilliant“ lawyers have completely dropped the ball on this one. If I could give Merrill less than one star for this, I certainly would. Having ranted and raved about this, I do want to say that the people at Merrill with whom I work are first class. They are smart, they are professional, and they provide me excellent service. My complete satisfaction with them more than outweighs my dissatisfaction with this idiotic signature process.

★☆☆☆☆anicknamethatsubmits2/1/2024
new update stinks: it's now the bank of america app

whoever does these update to the merrill lynch app is not an investor and has no idea how and why an investor would log on to the merrill lynch app. if I could give this new update below zero stars I would. it now is not the merrill lynch investment app. it is the bank of america app. when I log on to the merrill app I want to see and work with my investment information, which is how the app used to be. now with this upgrade, when I log on to the merrill app I see the identical screen to logging on to the bank of america app. instead of seeing my investment info in a nice large easy to read way right when the screen opens up, I see my bank of america banking accounts and I see my credit cards. I also am greeted with a whole section of the screen being about my bank of america rewards and deals. not why I logged on. I logged on to work with my investments....so I now have to scroll down the screen to get to the thing I logged on to work with...and extra annoying, the information is now in a smaller typeface than previously, making it more difficult to read. but oh boy oh boy. now you've got some groovy red and blue lines at the top of each section because some moron of a designer thought that made the page look nice. I want ease of use and functionality. I want an app that is about what it's purpose is supposed to be, in this case investments, not my ban accounts and credit cards. you need new app designers on stuff. you need to think about how and why people use an app, not just try to make it look nice for a phone screen. I actually have a number of investment apps and what the designers have done and keep doing to the merrill app is to make it worse than all the others out there. with how the designers keep making the app more difficult for a real investor to use, if I didn't love my merrill advisor, I would have found a different investment firm to handle all of my money...NEGATIVE 25 stars for this upgrade

★★★★★Young Nova the Greatest1/31/2020
For the better

Let me start by saying I love the the application but, we are in the year 2020 and I just expect more from them. With that being said I would not go anywhere else to do my banking or trading and for the information that is asked for, it is provided in-depth. But that’s the problem, I expect them to se how I am investing and send out suggestions, just on this I might like with a little added history and reading. I do that knows in Google search and the news paper, the the news papers are going away, and I would like another money source from news. I would say again, after I find the stock that i an watching, they normally send me information on how it’s doing and things to read up on. Over all, love the Application!

Version History (177)▼
26.09.09/2/2026
26.08.048/20/2026
26.08.028/3/2026
26.07.027/6/2026
26.07.07/2/2026
26.06.06/9/2026
26.05.025/20/2026
26.05.05/6/2026
26.04.04/6/2026
26.03.03/10/2026
Available In (19 Countries)▼
🇺🇸 United States🇨🇦 Canada🇦🇷 Argentina🇧🇲 BM🇧🇷 Brazil🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇩🇴 DO🇪🇨 EC🇸🇻 SV🇬🇹 GT🇮🇳 India🇲🇽 Mexico🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇺🇾 UY🇻🇪 VE
Supported Languages (2)▼
EnglishSpanish
App Details▼

Merrill clients can access and manage investment accounts where and when it’s most convenient. Stay Connected with your Advisor •Send messages and do...

iOS App ID
420490216
Content Rating
4+
Min OS
17.0
Size
498.7 MB
Publisher
Merrill Lynch, Pierce, Fenner, and Smith Inc.
US