Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗xMatters Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be nice if we could choose our own alert sounds from what we have either purchased or have on our iPhone or other device. Only being allowed to use the ones that are included on the app is less than satisfying. It would also be good if we could choose different alert sounds based on either priority or on whether the message just informative so we know how critical it is for us to look at the notification.
UI has yet to be updated for iPhone X which makes navigation and look around the app difficult in some cases. Please update the UI to interact with newer devices using the full screen.
When I select any tab within the app, I get the following notification: "You do not have permission to access this information. Verify your xMatters account details, or contact your xMatters administrator." Once I clear the pop-up the page then loads. It's almost as if the pop-up automatically come if a paper takes longer than a predetermined amount of time. The page does eventually load but it's frustrating that the pop-up appears any time I try to do anything in the app
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