Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Postmedia Network INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous Vancouver Sun app worked great. This one drives me crazy. It doesn’t show me the articles when I open the app…I have to wait for them to load, then again for each section that I scroll down to I have to wait again for articles to load. I used to read the Vancouver Sun everyday online, but this newer app has taken the joy out of reading it, so I don’t open it much.
I subscribe because I believe in supporting my local newspaper. However, the app has a horrible way of forcing ads even on paying users and faking clicks on ads. I have never seen anything so bad with other apps. Other papers are building solid digital subscriber support, but this seems designed to do the opposite!
Unfortunately the iOS app freezes after a few days requiring a blunt force fix of an app instance delete and the a new download to restore the app (temporarily)
The Vancouver Sun app connects you to the news you need to know. Create your custom feed so you don't miss the latest from your favourite writers. Fe...