Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yelp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is decent for what it’s offering, but as many apps, has room for improvement. More color variety in the steps of dining experience would offer a quicker at a glance tell of where guests are at one their experience. Having three different stages, appetizers, entree, and dessert the same color stage doesn’t allow quick differentiation between the stages. While it does offer the numbers for these stages as well the app doesn’t always update in a timely manner accordingly to allow us to use this feature effectively. Also giving an option to “clear all” or open all dirty or in use tables at the end of a shift would be a nice touch as well.
So I thought Yelp Seatme was ok. Not great by far and had a ton of issues that never were fixed, but Guest Manager makes Seatme look like it was made by actual restaurant people. The biggest pain so far after just a couple days is the inability to pick our own table to use when making a new reservation. It just auto assigns and has no selection option. Also it forces you to get a phone number and sometimes you’re just putting a quick reservation in. I get they want everyone’s information but let me make the reservation without it if I so choose. Also, the app should be more customizable. I don’t use half the stuff on the left bar, let me remove it please. Also, taking away the double tap feature to go right to seating a table is a big mistake. Now just to seat someone you have to click 5 times. I need it to be fast. The backend stuff is also a pain, you really have to go in and set it up perfectly or else it effects your whole system. On top of it all, this was forced on us at 530pm in the middle of dinner, then none of our guests info was in the system. We were able to get 1 years worth of notes but not all of it. For a company all about collecting data I’m shocked they didn’t keep it all. Just not really impressed, it’s like they took the good stuff from Seatme and threw it out and took the bad stuff and added it to a new app that some small slow paced restaurant used and got paid to review and say it’s great.
No Wait is a tremendous asset to our business. Can't imagine going back to the old days of pencil and paper. Has allowed us to offer reservations, which has been a big hit with customers.
Yelp Guest Manager helps restaurants seat the millions of diners booking tables online every day. Let your front-of-house team meet and greet more...