Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Install app. Sign into Cisco EST. done, see the Cisco EST website in the login window. Click done, screen says login. Repeat. Unable to actually log into the app, unless it’s mean to just be a web portal to EST which I don’t believe it is- I could just use a web browser for that.
I am a cisco employee with access to EST online, but cannot login using the same credentials to this app. My login to EST online is my cco. Please fix this issue and I'll gladly rate five stars. Would be nice to have this in the field.
For Cisco Third Party Maintainer Field Engineers (TPM FEs) and Cisco employees who have registered with Cisco.com and E-Service Training! The EST trai...