Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BookMobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to say thank you to the author of this amazing book. It gives me strength and it gives me hope each day that the weight that I have because of my obsession for food can be over come. Yes I am losing weight very slowly but the pounds are coming off because I know I’m not alone on this journey. Thank you so very much sincerely Carleen
I think there is even more of a conviction to trust in and lean on my Higher Power than the OA For Today book has. I read both, but find this one every bit as powerful in keeping me willing, motivated and growing in my recovery. Keep coming back, and take one day at a time.
I love this app. So many of the daily thoughts are amazing and resonate with me. My only suggestion on improving this app would be 1) giving the reader the ability to highlight those portions that “speak” to them. Not just click on a star for favorite (which is great) but also the ability to highlight the text. And 2) not having it revert back to the current day when we pull up another mobile screen. For example, I read another day’s thought, which got me pondering and I switched my screen to Safari to look up more info on the subject and when I returned back to the app screen it had reverted back to the current day and not the day I had previously been looking at.
Based on the principles of Overeaters Anonymous, Food for Thought offers support for compulsive overeaters who want to change their food behaviors and...