Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BookMobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a tremendous app, thank you for the daily dose of inspiration and relatable messaging. I wake to this daily use the content and my reflection to ground my head and heart. Thank you!
This is the best app of all the Hazelden recovery apps in my opinion. It has a lot of great insight on life and a better way to live it and to have a better outlook!
This book is a wonderful way to start your day and end your day. Getting two books in one is great!
Hazelden Publishing’s Morning Light / Night Light app combines two popular meditation books into one app for double the support for people in recovery...