Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IntercontinentalExchange, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just a note that I’ve been using this app for years and we definitely need some updates. Sometimes I get notifications, but 95% of the time I don’t. Why is that??? And I know I’m not the only one. In addition I’ve mentioned this ICE help, zero feedback
I don’t get notifications from this app. It constantly logs me out. There are very limited sorting functions when viewing market data.
I can’t believe Touch ID is still not an option.
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