The Book of Jargon® - CBF

Latham & Watkins LLP · iOS

The Book of Jargon® - CBF

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Book of Jargon® - CBF screenshot 1The Book of Jargon® - CBF screenshot 2The Book of Jargon® - CBF screenshot 3The Book of Jargon® - CBF screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Book of Jargon® - CBF Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.5 (6)

Rating Distribution

3.5
★★★★
6 reviews
5
17%
4
17%
3
17%
2
0%
1
50%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇳 CN
Reviews (3)
★★★★★HDG1854/29/2011
Amazing

Absolutely beautiful.

★★★★★Essie279/19/2010
I <3 you, L&W

Amazing -- I cannot tell you how many times I've consulted The Book of Jargon website at the office, and now that it's available on-the-go I'll be spared the embarrassment of having to ask my neighbor what AHYDO Rules are at the next bank meeting... Thank you, L&W!

★★★★Michael (MDH)9/16/2010
Thanks

A good list of key terms with definitions.

Version History (11)
3.0.110/26/2022
3.0.010/12/2022
2.2.06/16/2020
2.1.010/4/2018
2.08/10/2015
1.509/6/2012
1.3111/3/2011
1.310/11/2011
1.21/4/2011
1.19/27/2010
Available In (115 Countries)
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App Details

The Latham & Watkins Glossary of Corporate and Bank Finance Slang and Terminology

iOS App ID
383949695
Content Rating
4+
Min OS
13.0
Size
42.2 MB
Publisher
Latham & Watkins LLP
US