Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Latham & Watkins LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely beautiful.
Amazing -- I cannot tell you how many times I've consulted The Book of Jargon website at the office, and now that it's available on-the-go I'll be spared the embarrassment of having to ask my neighbor what AHYDO Rules are at the next bank meeting... Thank you, L&W!
A good list of key terms with definitions.
The Latham & Watkins Glossary of Corporate and Bank Finance Slang and Terminology