Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Latham & Watkins LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s been a year since I left the above review and they still didn’t bother fixing it.
This app is called Restructuring and Special Situations but upon opening it, it’s actually the same content as is in the Cryptocurrency app. Please fix!
A glossary of global restructuring and insolvency terminology to provide the reader with an introduction to the applicable terms often encountered in...