Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept, but there are entirely TOO MANY commercials. Some are the same commercial back to back. Also, everytime the traffic report comes on (which I would live to hear), a commercial overrides it.
While I like being able to listen when I can't get to a radio, the commercials are driving me nuts! I know you need support for the app but the amount that gets played is ridiculous. You come back to the program about a minute after it's started which means it's not as in sync as it should be. I am so close to getting rid of this until changes are made. Till then, I can't listen when there are commercials almost every other two minuets.
I have been waiting for this app. I love how it shows you the cd cover and most lyrics! Also gives you the option to purchase most songs thru iTunes! :) I have wifi at my house and it works wonderful.
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