Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the absolute worst radio app. You can listen to this for an hour and hear 10 min of content (cut off constantly) and 50 min of commercials. Mostly the same commercials over and over. I guess they don’t care? WORST APP!
I don't know yet if it works in all Internet connection choices, but at least they fixed it to stop crashing. Now it looks like they want us to switch to iHeart Radio app. I might try it to see which I like best.
The app works great, except that I would like it to play in the background so I can use other apps while listening.
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