Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emmanuel Tsouris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wedding reception we are currently attending has plastic drink ware…so this app ended up being a life saver for getting them to kiss. Perfect and simple. Just tap the screen and the glass dings!!
Worked great! Needs a share button to send the app to other wedding guests.
Very nice app! Great sound effects and speech tips! A must buy for a wedding crasher like myself.
Wedding receptions are a time for celebration where cake fills every table, garters and bouquets fly through the air, and wine glasses are tapped to u...