Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SafeNet, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the last update or two, the haptic response was removed, meaning that when you tapped on a number, you could ‘feel’ and hear a response. Also, the number pad seems lower on the screen such that when you tap on 0, it is so close to the close screen bar (iPhone version), that half of the time it wants to close the app, or when you compensate, it won’t register, so you have to tap carefully several times to make sure you get the number you want. I would really like to have the previous version back.
UPDATED: was contacted by the company directly. They asked for the crash data and went to work on a fix. Two days later the updates started coming. Although their initial customer service (outsourced) was/is horrific, once I was contacted by a “stateside” person, they were very responsive and helpful! Back to working flawlessly! The updated app keeps crashing our iPads. 8.4.7 instantly crashed when you’d open the app and the updated 8.4.8 that included bug fixes and it still crashes. Their CS is nonexistent and refused to help since they don’t have a “PO” on file from us. Ummmmmm since when do we have to pay for something that is a free app on the App Store. I’d avoid this at all costs if possible.
This functions and lets me log in to the VA remote access. However, it hasn’t been updated in 2 years and doesn’t even support the iPhone X screen size. I don’t know of any other major app that doesn’t support the newest types of iPhones (and iPhone X isn’t even the newest anymore). If the federal government relies on this application, it should at least invest the relatively small amount of money that would be required to just keep this app updated with the bare minimum new features of iOS, like screen size.
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