Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Knot Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i love this one line of dresses. they are totally my style and i love them all!! the website doesn’t have a ‘favorite’ option so i can’t favorite the ones i love on there, but the app doesn’t constantly update with all their new dresses. i found one that i love and when i go to their store, i want to try on. when i tried to put it in my favorites on the app, i couldn’t because it wasn’t up yet. i understand if their are copyright issues, etc. but it would be AMAZING if i could add these dresses to my favorites soon after they came out.
Choose A-line dress, get a random assortment of cuts. Choose a price filter, and nothing changes at all. It would also be good to be able to choose more than one filter at a time - like looking at a-line and mermaid dresses or looking at $ and $$ dresses, rather than just one at a time. Makes it harder to compare and figure out what I really like. The Knot’s apps have been really disappointing
I love that you get an idea of how much the dresses you like cost. You can look for the location nearest you that has it or can get it for you. Most apps just show you the dress and your like ok but can I afford it, where can I get it and your clicking all over the internet to hunt a dress down to find out it $11,000. This app makes browsing so much more fun. You can save your favorites and send them to your friends for input! I only wish there was a way you could overlay a dress you like on a picture of yourself to get an idea of how it would look, but I don’t think technology has gotten that far :)! I love, love, love this app!
Download The Knot Wedding LookBook app today! Browse thousands of wedding dresses, accessories, wedding rings, engagement rings, bridesmaids, and more...