Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Radio Operations, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The stream cuts out and buffers constantly. Very frustrating. Needed to find other content to stream. Rubbish!
Pop up ads on top of pop up ads. Spammy ads that try and trick users into clicking instead of closing. Little regard for usability especially if someone is driving. Don’t drive and use this app. It requires your undivided attention to navigate this mess. Audio problems where it’s playing ads and show at the same time. Podcast titles are out of sync with what is playing. The list goes on. There seems to be very little QA going on.
The pre-roll ads now sport close buttons that can appear anywhere on the screen and in different shapes and styles. One recent one had a very tiny X button in the corner. I use the app when driving, so hunting for close buttons that are in unknown places and look different each time, is an unsafe distraction while driving. The tiny buttons are even worse: I don’t wear my reading glasses while driving, so finding the tiny buttons is a pain. Add to that the ease of slightly missing the tiny button, which means opening an ad in my browser, closing that, switching back, only to repeat, is frustrating besides. Starting the app before driving can help, but the app also gets stuck at times when I lose signal. After my signal returns, the app often gets stuck buffering. The only fix in such cases is to restart the app, which means dealing with the dangerous ads again.
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