Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Rhoades · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this app for many many years and I stick with it because I love the simplicity, and the reusable checkbox function. I use it for a grocery lists, packing lists, to -do lists for each day of the week and it’s great to be able to recycle tasks (check something off the list and it goes to the bottom, grayed out, and then I can uncheck it to have a go back onto the list.) Two things that I really want to see in this app are 1) a web based app. I mostly use my lists on my iPhone, but I would really like to be able to do it on my Mac as well. And 2) More efficient Navigation. I have a lot of lists, including shopping lists at different stores and I would like to be able to move from list to list by swiping left or right rather than having to back out and then scroll through my whole list of lists and choose the next one.
I have ten screens worth of apps (including folders), and have kept looking for a similar app that also has a MacOS version that syncs. And I keep coming back, because this developer hit a sweet spot of usefulness, ease of use, and usability. When you have a lot of apps, you don’t want to go down the re-learning curve if you haven’t used all functions lately. Here’s my point: though I look at lots of apps, I don’t always use editing and other features. This app is so intuitive that using, changing, deleting, updating seems obvious even if I haven’t done some of those functions lately. I recently moved from DropBox to iCloud, and so my only request is that iCloud is supported when syncing. This is the only app I value that does not have an iCloud option. I’ve deleted all other apps that don’t support iCloud. I have nothing against DropBox, but the plan I had increased in price by 25% for features I don’t use. Oh well. Though I paid for this app years ago, I’m adding to the Tip Jar. Because there are too many subscription apps that hope you don’t notice the monthly withdrawals, without offering proportionate features and usefulness.
I’m a VERY visual person, so the colorful, icon rich design of these lists really help me stay organized & engaged with my tasks & notes. I use this app probably more than any other on my phone(!) for everything from silly projects to Must Do tasks. I love it so much I've never been able to switch to any other “to-do” app & trust me I've tried them all. Even tho I wish there was a way to add images & subtasks, this design is Still My Favorite & keeps me coming back. I know the same developer has another app more sophisticated than this one, with features that would be nice to have, but I’m really attached to this design. When it fits, it just…fits, ya know? So it's Paperless for me all the way. I’m very glad to finally have a way to give an additional tip (via latest update) to the developer because I never want this app to fade into the void! I rely on it. Thanks!
Get the app that Macworld says "deserves a spot on your iPhone"! MAKE LISTS OF ANYTHING AND EVERYTHING Paperless is a simple but powerful app for ma...
| Name | Price | Type |
|---|---|---|
| Small Tip | $0.99 | One-time |
| Medium Tip | $4.99 | One-time |
| Large Tip | $9.99 | One-time |
| Huge Tip | $29.99 | One-time |