Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Martin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is free but the maps are $4. The app has nice background information on main sites, but the map of Kuala Lumpur is nearly worthless. There is too little detail to use it for navigating. And it doesn't show which way the phone pointing.
Full of bugs...maps are extremely clumsy..should have filters on what POI to show on map..current events, weather, currency converter missing. Only basic information provided about POI. Can not depend on exhaustiveness of POI. App over priced for content.
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - OFFLINE RAIL TRANSIT NETWORK MAP - ZOOMABLE 10...
| Name | Price | Type |
|---|---|---|
| Petronas Towers | $0.00 | One-time |
| Kuala Lumpur Tourism, Malaysia | $0.00 | One-time |
| Singapore | $1.99 | One-time |
| Sydney | $1.99 | One-time |
| Yangon | $1.99 | One-time |
| Ho Chi Minh City | $1.99 | One-time |
| Hong Kong | $1.99 | One-time |
| Manila | $1.99 | One-time |
| Singapore Travel Guide | $1.99 | One-time |
| Kuala Lumpur | $2.99 | One-time |