Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johannes Lauer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I just installed the app and purchased the ad - free version for $1.99. Received a notification that the app is now ad free. A few clicks later in the app advertising started appearing again. If I could add a screen shot for proof of evidence I would. So in case a screenshot is needed - I have the evidence. If the developer contacts me in a timely manner and has a ad-free solution available I am willing to rate the app with more stars.
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Joe’s Network Utility. The professional All-In-One solution All features are available in the free version of the App. The full version only removes...
| Name | Price | Type |
|---|---|---|
| Ad free Version Reduced 4 | $0.00 | One-time |
| Ad free version | $0.00 | One-time |
| Promotional Price | $0.99 | One-time |
| Ad free Reduced Price 3 | $0.99 | One-time |
| Ad free Reduced Price 1 | $0.99 | One-time |
| Ad free Version | $1.99 | One-time |