Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Universal Relaxation Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the old app since probably 2015 and it is the ONLY meditation app I like. I purchased everything in the app. I was incredibly disappointed when this replaced it. I cannot get the old version back and these meditations do not feel the same. They even changed the intro working to the therapy. I’m not sure why they would change something so beloved. I really want them to bring the old format back. I liked being able to combine two goals into one session and I liked that the sessions could go longer without just repeating. Andrew’s voice is so soothing and relaxing but the new apps just aren’t worth it.
Relax+ has been a staple app for me for years. I went through seasons and when things got tough it was so incredibly helpful. I have purchased nearly all the auxiliary apps, so that I could do an infinite number of combinations. After not needing it for a while. I have started medication for ADHD and am struggling with insomnia. I tried a new medication tonight and it didn’t work but because of what it is I can’t take anything else. I went to my Relax+ app to try and sleep but to my absolute horror, it is gone and replaced with whatever the heck this is. For those new to Andrew Johnson the old Relax+ app had the ability to customize a meditation. You set the length, intro, outro, music, music volume, and then the actual content. If it was 45 min or more you could set two. It was amazing. Years ago I went through a stressful period at work and I set it to infinite loop, and just turned it on every time I was alone. Honestly I would pay a monthly subscription for the old app. This is a huge loss.
So a few years ago I bought all the apps with an old phone. Then I got a new one with a new job and I didn’t meditate for a long time. Now I’m trying to relax and heal physically. Andrew Johnson apps have always been there to help me achieve my best self. I like how the sound quality now is so much better. Thank you to Andrew Johnson and the developers for making such a wonderful app. 😌🌈😘❤️
The pace of life and change can be overwhelming. We all need to slow down sometimes, to relax, to unwind - yet after a hectic day at work, a terrible...