Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fox News Network, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
CNBC and Bloomberg has far superior markets information and specific company analysis and relevant investor information. Fox Business is great for the latest news on politics, but always last with company earnings, M&A, etc… as an example, I’m watching fox business right now 12:30pm (mid-day) trading and Fox Business is debating with five people about Private schools and learning models. As an investor this is useless. Charlie Gasbag just keeps bumbling on with meaningless info… he is just keeps interrupting everyone and nobody wants to hear him… how does mgmt not see this… remove him please! it’s 11am the next day the markets are surging, Powell is speaking at Jacksonhole and just turned to Fox business to find out what’s happening and Fox BUSINESS is discussing the success of crime crackdown in DC…. This is NOT a business channel!
Like the news, but the apps can be buggy. Two bugs I mention here. First, when they have a list of items in an article (E.g.—“ These five states...have the lowest worker-to-job ratios in the country:”), the list does not display. Never get to see which five states the article was about. Exceedingly irritating to not not be able to see the primary info an article was written about like that. Second, pictures. Once upon a time, you could click on a picture and zoom in on it to see more detail, like your photos. An update a long while back did away with that. Now, zooming is no longer possible. Why?!? It’s basic functionality for the Apple iOS system. Did they hire someone to program it out of existence? Small, but very irritating when I want to see a picture in more detail than the native screen real estate on my small phone will allow. Finally, click-bate title choices. (E.g.—“These five states have tightest labor shortage.” Or, “So-and-so said THIS...!”) Hate them with a passion. So sad to see Fox News stoop so low.
I have used the Fox Business App for several years and it has worked without incident. I upgraded to an iPhone 11 Pro Max in May and upgraded to the latest version of IOS 14 in the last few weeks. Since doing the IOS 14 upgrade, the Fox Business App Home Screen locks up with an opaque smear and a spinning dial. I can get past this condition by selecting a news category at the bottom of the App screen and viewing an article. I can clear the Home Screen problem by powering down the iPhone and resetting, but the problem comes back eventually. This never used to happen with my old iPhone 6 Pro Max prior to May. Not sure if the problem lies with the iPhone 11, IOS 14.x or the Fox Business App. Is anyone else experiencing this problem with an iPhone ? Thanks.
Stay connected to the business news that matters most to you with the new and improved Fox Business app for iOS! The home screen has more content tha...