Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yellow Pages Digital & Media Solutions Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can figure out how to delete searches. There doesn’t seem to be a way except to delete the app and reload.
Updating the app is a good idea but maybe updating the list of businesses would be a better idea. Blacks Camera has been out of business for a couple of years and yet there it is in the search results.
The app often freezes when I try to get detailed information, such as a phone number.
The Yellow Pages app will connect you with local businesses nearby. • Get information on over 2.5 million local businesses (business hours, add...