Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kelvin Beecroft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I feel very confident I'm going to pass my test this week, this app has helped me tremendously in learning the material.
Well this was great at first, its a great app. But then i needed to make some space so deleted this but realizing i still needed it i went to re-download it but it said i had to buy it again. Not to happy about that but oh well. Thanks for taking my money
So far I have learned a lot the only thing I would like is if it could tell me if I would pass or not!
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