Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kelvin Beecroft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was great and it was helpful thanks u
It might not be a cheap app but it’s worth it’s weight in gold. These are the questions on the test at the DMV. If you can master these practice tests, you’ll pass with flying colors. Plus it’s great reference material to have on hand. Excellent app.
I think the app is great. I fall asleep trying to read the book but I can take the practice test on the app when I get spare time.
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