Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tom Kerrigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most chess programs have major issues with how the difficulty scales. You can select beginner and it’ll sac it’s queen turn 2 and you figure “ok that’s a bit too beginner” and so you select medium and it plays like Karlson’s better grandpa. Then you play a few games and it varies wildly in ability at the same setting. This game was once that way years ago but seems to have leveled off and become very good in that regard. Enjoyable and well worth the download.
I’ve been using this app for quite a while. Can’t even remember when I initially bought it. Even though I frequently try out some of the newer/different apps, I keep coming back to this one as my main chess app. I really like the clean, uncluttered look. Just an excellent rendered chess board (with many different style choices if desired) and an easy to use set of powerful features. Also, superb customer support. I recently noticed a small bug and notified the developer via email. He had it fixed and an update on the app store the next day — which, considering the App store’s normal turnaround time is a superhuman effort.
In the Army in Alaska in the late 50s, I learned and played a ton of chess and got pretty good at it. Since then, however, life interfered with pleasure, and I have played little to none since. Retired now, I’d like to return to the game but am astonished at how much I have forgotten about it. After trying several apps, I have settled on this one as the pick of the litter. One can turn the clock on and off and adjust the computer’s skill level (I took it down to the bottom and am working my way back up). The one small difficulty I had was resolved overnight by Mr. Kerrigan, and I am greatly enjoying the game again.
tChess Pro is the high-quality, critically acclaimed chess game with the richest features for the iPhone, iPod touch, and iPad. It's perfect for every...