Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Victor Aguilar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I haven’t driven this app very far, but I wanted to give a little immediate feedback. First of all, the face tracking is impressive. It’s going to be important to select clips where the face is clearly visible (that is, not a face partially obscured by a hat, for example); anything else might not give the desired results, understandably. The settings permit tweaking the blur effect by type and size. I think the available options should cover the most common individual preferences. They do in my case, at least. Now, a couple of interesting things. On my iPad Pro at least, the app needs to be run in portrait mode to see the Save and Share options. In landscape mode it looks like there is no way to save the result. That’s okay but it could cause some confusion. And then, I could not save a 4K video shot on an iPhone. There was an unidentified error. But, I could share the clip to LumaFusion. A lower resolution clip saved fine, so perhaps there’s a little glitch in the 4K save process at the moment. I would gladly give the app five stars if the save function worked as expected (or if the app was helpful about what sort of clips to avoid). In the meantime, barring any other problems, it’s hard to beat the price/features combination. I have zero buyer’s remorse.
I don’t know if the app doesn’t work or if it’s a scam, either way, don’t get it. I downloaded it and used it for a “trial” video which was a 10 second clip. To edit a full video required purchasing the full app, so I did, and everything immediately quit working. It wouldn’t edit more videos, and the edited clip it already made stopped playing. I honestly want my money back just on principle.
This is for sure one of the easiest blur apps to use. Select video and it auto blurs the faces. Problem is they don’t stay blurred out. As the video plays the face always has moment that it show clearly. Pretty much defeats the purpose of blurring the video if you can still identify the face because it cuts out. Fix that issue and you have a winner. If you can then you should pull the app from the store because it is a failure.
Introducing the FaceHaze app, the easiest and quickest way to keep your personal moments private. With just a few taps, you can now anonymize recorded...
| Name | Price | Type |
|---|---|---|
| FaceHaze Pro Weekly | $1.99 | Weekly |
| HazeFace Pro | $2.99 | One-time |
| FazeHaze Pro Monthly | $2.99 | Monthly |
| FaceHaze Pro Annual | $5.99 | Yearly |