Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Society of Nuclear Medicine and Molecular Imaging · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is slow to load, you can’t search abstracts, and links out any time you try to view session details. This is not appropriate for a modern conference and is highly burdensome to attendees.
Poorly designed and programmed. Only mildly effective in efficiently delivering information needed by meeting attendees. App is not self-contained - has basic meeting outline, but then opens a web browser to access detailed session schedules and presentation abstracts. So, while perhaps easily programmed, it makes for a lousy user experience continuously jumping back and forth between apps. Also seemingly devoid of basic functions like an author name search that examines all listed authors on an abstract. Also lacks the ability to search for words appearing in presentation titles, so you never have confidence you have not missed something of interest in the program.
Download the official SNMMI Meetings App. This new app features one-stop access to SNMMI Meeting virtual content, session descriptions, speakers, atte...