Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SWAPCARD CORPORATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Still not as intuitive as would expect. Not easy to navigate to desired sessions. Also, I tried to watch live sessions but seemed very clunky. And the streaming would just stop and freeze and then catch up. Lastly a desired feature is ability to search attendees that are here. It used to be something you could do and still can do at other meetings. It would be nice to be able to use the app to search if an acquaintance or old colleague was attending
I suggest the software writers beta test the app next time with a significant number of urologists, before releasing it. The app disconnects without warning, it does not lend itself to the “keychain” of passwords common with Apple devices (phone, tablet), and it just wasn’t intuitive for me. And I’m one of the “computer-literate” users, having installed computer networks over the years and having written software myself in the past. Sorry I cannot give a good rating for this.
App is functional to find relevant information. But very much dislike the sponsor message that takes up the whole screen every time you launch the app.
The AUA invites the global urologic community to the 120th AUA Annual Meeting in Las Vegas, NV!