Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aspect Avy Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are looking for an app to help you avoid avalanche terrain completely, then this is great. I get that in a sketchy pwl Colorado snowpack this is the appropriate mindset. However, for backcountry skiers who enjoy stepping out into steeper terrain occasionally and are dealing with problems that are more localized or aspect/elevation dependent, I find the terrain advice much much too conservative (telling me to stay off N facing terrain when the days problem is wet loose on solar aspects for example). I like the concept, and I get why an extremely conservative approach was taken, but I don’t think this travel advice applies to what the majority of BC skiers want, and there is too much nuance and liability to make an app like this work for those cases without a step change in how these algorithms work
I’ve been backcountry skiing for 45 years. Accident and fatalities are a common event among experienced and professional backcountry skiers. It’s clear to me the avalanche training and the backcountry community culture has serious shortcomings. Aspect Avy is on the right track to take the guesswork out of winter backcountry travel. Frank Stern, AIARE Level 2, PSIA, professional engineer.
AspectAvy gives those who travel in avalanche terrain necessary information to make go/no go decisions. It is very easy to see what zones are within the safe slope angle parameters. While nothing can take the place of education and situational awareness. AspectAvy is the first avalanche technology to give objective data to avoid danger zones. While most snow safety equipment helps once you are caught or buried AspectAvy can keep you from being caught in the first place.
At AspectAvy, our mission is to save lives from avalanches. Which is why we developed a whole new class of avalanche safety gear: preventive avalanche...