Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JessaKae · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this store and their dresses, especially their cotton line. Their app is user friendly and easy to use, making it a convenient option for shopping. My only idea for improvement so far is being able to write reviews from our JessaKae accounts within the app. Right now, I’m unable to find that option and just use a browser tab. But this might be user error lol
The app looks nice and all, but you don’t get access to all the things that are on the website. Like, for example, there’s no way to find support, you can’t access or manage your addresses and some of the dresses that you see on Instagram don’t show up in the app. For instance, I saw a dress on Instagram and I went to my account on the website to favored it or add it to my wish list. I go to the app and I don’t see it anywhere. I guess the website and the app don’t link up. It’s hard for me to say this, but this app needs a lot of improvement. The app in the website need to be synonymous and not for just placing orders. Also, I saw that there was supposed to be some rewards program, but that’s not mentioned at all in the app. I found out about it, once again, through the website. It’s one thing to have a great product, but what’s the point of having an app if it’s nothing like the website? I’m hoping this is just a beta test for the app and it really improves from here on. Still love the dresses though; just pretty disappointed.
I love Jessakae! I own many of their dresses, so I’m excited to see they have an app now! But I will say the app could use improvement. I’d love a way to save my size or something like that to auto filter for dresses available in my size. There currently isn’t a way to filter by size at all. I’d also love to be able just view all dresses, you have to select a specific category. I’m really excited to have an app, but I do wonder if I’ll find myself still going to the website to search through dresses so that I can see all the dresses in stock in my size.
Discover the Magic of JessaKae: Dreamy Dresses for Every Woman Experience the enchanting world of JessaKae, where romantic fashion meets size inclusi...