Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SparkWave · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app to keep me on track with habits and daily reflections. I also like the flashcards feature where I can keep notes and reminders about habits, attitudes, guidelines and behaviors I want to incorporate in my daily life. There are some UI/UX issues but hopefully that will be improved over time.
Daily user is key. I like the enhancements in the last version.
Very practical and non-intrusive
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