Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anna Vilmas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Scam
This app does nothing, globe spins, can’t move with fingers only zooms in and out. The tutorial is misleading none of the instructions apply to this app. They did manage to get my payment with no chance of refund after 5 minutes of trying to use it. Apple should remove this app.
You basically need a subscription to use everything else. If this app was popular and used daily, I would definitely understand why you would put a paywall for some features. But this app looks as if it’s not doing great in terms of downloads. You should consider taking down the paywall until this app becomes popular. Otherwise users will just download and delete. Not a good start.
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