Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jordan Wagner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Eight out of 10 of the fish that I tried said it was a yellow tail snapper and that’s not even close to any of the fish that I tried
This app really helps me figure out what fish I’ve seen while scuba diving!!!
Ever explore the oceans and see the beautiful creature that live in them? They are majestic and peaceful. Living in such a different world. They come...