Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASIS International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the first day of the show there were so many notifications that I had to turn that feature off. It would be better if the notifications were just for emergency information.
I have an iPad with a keyboard case that I use when traveling. I was looking forward to using the notes feature on the GSX app for the education sessions, but found that the app was locked in portrait mode. I can understand why you might do that with the iPhone version, but it’s a stupid design flaw for the iPad version. Makes the app not useful on my iPad.
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