Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Academy of Orthopaedic Surgeons Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You used to be able to navigate to Res Study on the app to use it to study — great feature and highly utilized for resident education. Now after the recent app update; anytime I try to access this (which is by the way now much more challenging to even get to) it then will not open with a “server stopped responding” message. Have not been able to access at all. Can you please fix?
Just links you to the website, and the website itself, if you spend any length of time on it, you will find to be a bit of a mess. I think they created this to help people navigate on the site, but it provides no actual functionality. I would love an app that lets me more easily get through learning material without losing my place constantly like on the site, but this is not it.
Great tool to link to items I use all the time! Thanks AAOS for providing this great app!
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