Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗White Wizard Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a weird hodge podge of chess and shogi, that also tries to shoehorn in giving each piece multiple movements based on how many turns have passed. There’s a number if issues with the game, many of which would require a long explanation of why chess and shogi play like they do and how this game’s design doesn’t understand that. But that just puts this in the same failure pile as many other attempts to “improve” chess. Honestly the game theoretically could be ok, but the game’s interface just kills it. There’s multiple pieces that behave differently from either their chess or shogi equivalents, and then every few turns, their move behavior changes again. Give me something on screen to remind me of what each piece does and can do. Even worse, most of the pieces look fairly similar. I guess, maybe, I would eventually learn all of the moves and when they occur…. Except that to do so, I would have to play the game a number of times, and it’s not good enough for me to want to do that.
Welcome to the world of Vampire Chess, a game that tests your strategy and adaptability! In this game, the board switches between daytime and nighttim...