Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aston Martin Lagonda Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Picked up my new Aston and the app was working well for about 3 weeks and then it kicked me off with a message saying that it can only be used by Aston owners and that I should contact my dealer. Have reached to dealer several times and they have tried to reset but no luck. Very disappointing for an ultra luxury brand.
I’ve used car connectivity apps for over a decade now and though Aston Martin’s tech is theoretically the most recent generation it is the worst performing system I’ve ever used. The app disconnects from the AM server all the time and there’s no way to manually reconnect. And when the app is connected, I’ve never actually gotten it to lock or unlock my doors. The only thing it’s good for is giving me the location of the car and the range of the gas tank. You need to do better, Aston Martin…James Bond would not be proud.
I just took delivery of a new DB12 Volante and the tech in the car is generally excellent (a few glitches here and there but overall really good). The connected car app however doesn’t complete the connection and goes into a loop when asked about data analytics and then just times out. I contacted the dealer and their “working on it” but this is taking way to long to resolve. I’ve tried deleting and reinstalling and get the same result. Not impressed and does not bode well for the rest of the experience when and if it ever does connect.
Get closer. Be informed. Everything about your Aston Martin, in the palm of your hand. A direct link to your vehicle, always there to give you an excl...