Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apparent Software Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please make it to where you do not have to manually delete the placeholder text “How did it go?” for every single entry!! Extremely tedious and annoying. Also please make it where when typing entries, that the screen scrolls farther up so that the button CTA’s don’t cover up where you’re typing and you can’t see it! Please make it where you can restart/uncheck a session as well, that’s ridiculous to not let you do that when trying to get the hang of anxiety training! You’re trying to start a timer, switch to a different app for a camera view, and then back again all within a matter of seconds, and sometimes that doesn’t go smoothly (or you get interrupted) and you need to start over. And when asking you how the sessions went, the dog icon for the “not great” status is empty/not showing up. Finally, if you have said a session did not go great, the app still increases your time for the next session, even though you are obviously not ready to increase the time if things didn’t go great for the previous session! So you have to manually adjust that each time as well. Please think through the UX of this app better! - Sincerely, a UX designer and dog mom
This is such a great and simple app! It really helps structure our training and keep us motivated. A feature I’m missing is a way to share the progress with my wife, so we can train independently, but still climb the progress tree together 😊 Could either be an account option or apple family. Synchronisation token. Something 😅
We’ve gone from under 1 min of our dog home alone to over 10 min at this point. This app makes it easy to track our departure training and log our work. We especially love the little awards in the app since it shows how far we’ve come. The only issue we’ve noticed so far is you can’t edit info after you complete a session. We forgot to rate a training session recently and it’d be nice to go back and fill that in. Thank you so much!!!
Calm My Dog helps you track gradual desensitization training, a proven behavior therapy technique, to slowly and gently introduce your dog to separati...
| Name | Price | Type |
|---|---|---|
| Monthly | $5.99 | Monthly |
| Yearly | $39.99 | Yearly |
| Lifetime | $99.99 | One-time |