Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SBI Life Insurance Co Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t work most of the times! SBI is only of the largest bank in India and they should at least build a basic app with stability. They should outsource this app to a better IT company.
App stopped working after latest updates. Login using MPIN option not working on either iOS app or on new website. It’s hanging while verifying email id due to CORS policy issue. These are some basic checks any app or web developer should test, dumbfounded by low standards SBI is managing its digital presence being India’s one of the largest bank. Please fix this ASAP.
Works fine on android but not on iOS
SBI Life - Smart Care has been developed with the objective of re-defining the digital servicing experience of our policyholders (as well as prospecti...