Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rishi Masand · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Petros And Theodore adults created the most amazing, addicting, fantabulous game out there. I’ve decided to dedicate my life to get to the top of the leaderboard because i genuinely believe it will be the peak of my life. It’s lightweight hilarious how little homework i’ve done since getting this game. Ferda Friday always hits when i’m playing this.
I love playing this game! I’ve been playing over and over trying to beat my previous best time and get myself on the leaderboard. I really like the ghost feature which allows me to see the route I took on my previous best time. It’s fun trying to beat your ghost to get a better time.
I want to give this game 1 star because I have abandoned all my responsibilities and commitments to play this game. it is simple and beautiful. difficult to get the hang of at first, but in a few minutes it clicks and you won’t be able to do anything else. my friends and I compete with each other every day.
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