Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Hanigovsky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All the stuff you see on the app front page makes you want to have it but all those cute animal pictures are not in the app I would get this app but I would not 50:50 chance of you getting this app on your phone
These backgrounds are so preppy and slay. I love them so much they’re there’s so many and it’s like the best colors and you can also text on them and there’s popular ones that I’ve been doing and there’s like so many more and it’s like the best and I love this game so much. I love it so much.
I love this game so much it has so many good wallpapers! I love the wallpaper that says girls are queens. I also like the fact that the wallpapers are glittery. Buttttt it doesn’t give themes! I also think you should get this app but it has long processes
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