Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prosper Savings Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Prosper as a wealth management app is great. However, the app needs desperately needs dark mode, it’s jarring using it at night.
I’m tired of financial apps trying to be everything at once just to keep me in the app. Prosper is different; it’s simple, direct, and actually helpful. It tracks all my major accounts and savings without the unnecessary noise, making it so much easier to focus on my strategy. It’s honestly changed how I manage my life.
Everything about Prosper is great except for the limited information in the app that peer platforms provide. Namely, a summary of all interest received to date and for each savings account, and an overview of the total FSCS amounts with each provider vs the £85k limit. This data I would think would be easy enough to provide in the app and would really help to make informed decisions.
Prosper offers zero cost personal pensions, ISAs, GIAs and market beating cash savings accounts in the app. You can transfer existing ISAs or pensions...