Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Australian Doctor Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not load up the news or articles. When a link is clicked from an email, the relevant article does not load up, you have to scroll through a feed to try to find it, if at all, and there is now no other way to access the article on web page as it forces the app to launch. When attempting to find the article of interest in the news feed, the news feed does not load. Absolutely hopeless. I can’t read any articles of interest anymore.
It has all the latest information you expect from AusDoc plus new ways to connect and discuss relevant topics with other medical colleagues. Easy way to access CPD and jobs.
I like where the app is going and the social media esque features baked in. However guys come on! You can’t rotate the app in the ipad to work in landscape. I was hoping to read and do cpds on the ipad. Hopefully this can be addressed with an update.
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