Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Speak Creative, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Popped in my membership and added to wallet within 3 minutes. Quick easy and free for the consumer.
Absolute joke. Couldn’t locate my membership after numerous attempts. I don’t know if this is the fault of the organization or PassPlay but nonetheless didn’t work. I guess I’ll be sticking with the physical card.
The process of connecting my membership was annoying and unnecessarily lengthy. And it then wouldn’t add the membership cart to apple wallet.
Say "goodbye" to expensive physical membership cards. Give your members access to their card straight from their phones, while also offering an engagi...