Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Speak Creative, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I log into my account I should be able to see and use my tickets from my app. Really need some updates. Maybe be able to see restaurants, menus and be able to pay by the app.
Downloaded the app after seeing a note on the website. I figured it would enhance our experience while at the zoo. After exploring the features ahead of time the only purposeful use case for the app would be to access the map and the pinned insights on the animals. Unfortunately, the map is worthless since multiple attempts to use it causes the app to crash each time. The additional insights are the exact same information from the website. No self guided tour, videos, or anything inherent to an enhance (digital) experience. Stick with a paper map and use their website if you’re looking for additional animal insights. It’s sad to see money was spent and Spark Creative didn’t deliver any benefits to the visitor’s experience.
This app while to some may seem pointless I found incredibly helpful when my kids stole and promptly lost the paper map (like every single time we’ve ever gone to any zoo) and decided they NEEDED to see certain animals. I loved the you are here dot on the zoo map it took a lot of the guess work out of everything. All and all I think it’s brilliant. If the developers are reading this perhaps the only way to make this even more handy would be gps style turn by turn directions to things like the nearest bathroom or popular exhibits.
Fort Worth Zoo’s official mobile app featuring visitor information, latest news, events and more! Learn about our animals, attractions, and available...