Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York Standard Watch Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the ability to set reminders on my water bottle to drink with the light or the beep. I wish there was a quick silence on the app so I could turn off the beep without reprogramming things for when I step into a meeting. Also the layout of the app is ugly and could provide more value.
The app is horrible. It doesn’t work half the time and it’s giving me the wrong measurements.
paired with HandySpring water bottle with drink water reminder to keep you hydrated