Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗智 饶 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was not what I was expecting in the ads. It showed a totally different game and then it was still a mining game, but wasn’t the mining game I remember
Don’t waste your time, there are more ads than actual playing time. Literally played for 1 min and dealt with 7 ads, deleted the app right after that.
No way to remove all of the adds and they interrupt game play literally every 2 minutes
Dig! Dig! Dig! Dig up the gold nuggets! Upgrade your digging machines, train your digging team and find gold nuggets from all over the place. The oper...