Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Larry Owens · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: the developer contacted me to say it is up to date. This is for the developer because you couldn’t proofread your own information. You left out the pages for DUTY, RESPECT, INTEGRITY, firefighter stress management, and literally THE ENTIRE fire environment section (page33-51). Please update the app to reflect the current version as you have it advertised as such. I just paid 3 dollars for this app over a free one because it’s the only listed as the 2022 version. There is a scan of the new version as the last option on the home page. Otherwise, all the information on the home page is from the previous version! Did the developer even check to see if there were changes? I feel ripped off.
This is a quick reference guide of the 2022 Incident Response Pocket Guide. Not only is each guideline broken into an easy to read individual file, b...