Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TapNation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are a LOT of adds and it is annoying 🐿️🐿️🐿️🐿️🐿️
If every time we playing the game like an ad pops up and it’s so annoying I wish they fix this😡😡 so I’m gonna delete this game. I’m only eight years old and this is soup annoying playing my other games never play this game too many as you can’t not finish like the 10th round or the first one annoying game never download
Wayyyyy to many ads I deleted this immediately I could even finish 1 round before an ad popped up it’s sooo fun but it’s not even a game it’s just ads every 5 seconds instead of a game with ads it’s ads with a game so the point is don’t download this
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